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Wedding Invitations | Social Cards | Business Cards The Letterpress Social Card…
The letterpress Personal, or letterpress Social Card has a unique and almost unlimited function. This card is used in the social setting where a stark business card would be off-putting. Design...is usually colorful, light and whimsical in nature. The color scheme is unlimited here, but should make some sense and be congruous with the overall design. As in the above example, green was a natural for the floral type border, blue being a color most desired by the client. This particular design allows for dual-purpose use. The card can be used as is, or the space in the middle of the card created by the floral border may be used for a phone number or personal message. Size and proportion...are very important in conveying the message about this not being a business matter. The letterpress Social card is most often slightly larger than a business card, but certainly may be smaller. Most any size will do well as long as it's NOT 2" x 3.5" (standard business format). The main reasoning behind the difference in the size is that one would not want this card to end up in a business card organizer. It needs to be kept for a short while in the top pocket, later to find it's way to the mirror. The paper...is thick, with a nappy surface. Here again, it's everything a business card would not be. The edge is either to be deckled or torn. This piece was done on Fabriano Medioevalis. Colored paper can be used well for this type of card, while avoiding a bright white altogether. The text...and the information it contains are purposely kept scant. Name and possibly a reference to more information can be used. Space is always left for the phone number to be written-in as a personal choice, allowing for all the discretion one chooses. Vogue and modern-day social graces have brought about change in the textual elements of the social card. Time was, in the early 1900's, the lady would list the days of the week she was "available", while the card for a man would give the name of the Club, or bar, he was most associated with. And by all means, the Social Card of the early 1900's was printed letterpress.
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